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The role of social media monitoring regards effectiveness of different marketing campaigns

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Author: Marcin Jańczuk
Source: Metrohouse & Partnerzy S.A.
Social media during recent decade has significantly increased its influence in terms of people and even business. It Is so, because such websites like for instance Facebook started also to be an interesting platform for advertising our products. Consequently, people began to spend their funds in inter alia social media monitoring. Due to similar software we are provided with an occasion to gather much interesting data that can considerably increase for example the efficiency of our marketing campaigns.