Russian market according to analyses carried out by diverse experts in this field is recognized to be quite difficult in different areas. Above all, we need to remember that the conditions there in terms of political and economical sphere are quite demanding.
In addition, they are not stable as Russia doesn’t belong to the most crucial international organizations. As a result, this country in most cases leads an independent policy, which is generally focused on the country itself. Although so far there was no proper advertisement for running a business in this country, we ought to keep in mind that this market has a significant potential. Firstly, it is referred to the fact that regards Russian GOST we may increase our chances on the market, which is thought to be one of those, which lacks competition the most (gost certification). Hence, if a company manages to expand on it successfully, it can improve its revenues substantially.
Author: Barry Lewis
However, without investments in obtaining GOST certification we can find it pretty hard to observe interesting results and capture great market share in Russia. Besides, we should also not forget that it is very influential and widely respected among Russian customers. That’s the reason why, if a product made by a foreign business, regardless of its standard, hasn’t acquired such a certificate, it is not very likely at all to be purchased by diverse customers. This indicates that getting so called Russian GOST is contemporarily almost a necessity for corporations, who would like to open their branches in Russia (here).
Taking everything into consideration, being active on the Russian market currently is related to no doubt with obtaining GOST certification. The attitude of the local clients towards this certification makes it almost impossible for a foreign product to get good results and sales records without spending satisfactory amount of money in acquiring it.