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Tips for a great and working retail execution

All around the globe big companies spend a lot of cash on the various types of tools and actions which are intended to grow sales. We can say that the most well-known term when it comes to this matter is Retail Execution.

Author: Michael Johnson

Let’s have a closer look and see what is it all about.

Let’s think about a situation where we go to a store in order to buy our beloved chocolate made by a particular brand . Then, we see that the shelf where it used to be stored is totally empty.

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Just what would you do? Most probably you will grab another one, and that’s it. From your brand perspective, when many consumers will act as if you, the company will lose a lot of money. Deserted shelf means no sales that simply provides to zero profits. Basically, Retail Execution comes down to all actions related to the sale process for the last consumer.

Retail Execution
Author: Carmen Rodriguez

Typically the key point here is to capture adequate data from the stores and work right away. Is that even possible? naturally, it is - with the modern technologies and software we have nowadays. With that being said, we could easily monitor if our products are on the shops shelves and act appropriately it if needed. An excellent Retail Execution strategy should provide also various in-store special offers in order to make our products more appealing to the consumers.

As we mentioned earlier, we can make full use of dedicated application which will help us with creating a good plan, with execution and monitoring all the steps we have decided to take. The most important part is the frequent analysis and drawing conclusions from it to see what really works and what’s not.